bs.
Inter UI ....
Competitor Analysis
Data Analysis
User Persona
Customer Journey map
Personality Buckets
Fonts and Colours
Low Fidelity Wireframes
High Fidelity Wireframes
Key Screens
The app
Nymble: Fresh, Fast, and Easy Home Cooking
Problem: Cooking every day is stressful, expensive, and
time-consuming. Meal kits aren't the answer - they're pricey and still require an hour in the kitchen.
Solution: Nymble, your countertop cooking robot. Makes fresh meals in just 10 minutes, using ingredients you choose from your local store.
Benefits:
Saves you time: Forget spending an hour cooking!
Saves you money: No expensive meal kits needed.
Easy to use: Anyone can cook with Nymble, even kids!
Wide variety of recipes: Hundreds to choose from, including international and chef-crafted dishes.
Research & User Studies: Gained expertise in user research, data categorization, and curation.
Collaboration: Learned valuable lessons from experienced professionals.
Design for Development: Successfully created developer-friendly interfaces, minimizing development effort. (This involved discussions with developers and understanding development processes.)
Integration: Mastered integrating feedback and perspectives from various teams.
Foundational Experience: Established valuable guidelines for my future design career.
Learnings
Technocrats (US):
Love new tech, analytical decision makers, interested in Nymble's functionality.
Old-Fashioned/Large Families (India):
Skeptical of automation, prefer home-cooked meals, low tech adoption.
Workaholics (A & B):
Busy professionals, prioritize convenience (A: health-focused, B: taste-focused). Both A & B in India & US, A enjoys cooking but lacks time, B dislikes cooking.
Millennial Urbanites (Under 45-50):
Busy city dwellers, value easy instructions, feedback, and community.
Sponsored (Students & Housewives):
Financially dependent, students (US/UK) more enthusiastic than Indian students. Housewives skeptical.
Restricted Diets:
Manage specific dietary needs (vegan, gluten-free, etc.), cook often for control.
Nymble
What did I do?
I designed and owned the entire user journey of Nymble Bot (Their cooking robot) end to end. The goal is to provide the users with a seamless and delightful experience.
UXD / Secondary research / User Interviews / User Journey Maps / Business Process Mapping / Persona / Wire-framing / Interaction Design / UI Design / In-Depth Documentation
Food Tech
Feb ’22 - Sept ’22