bs.
Yalla Finance
What did I do?
Bridged the youth finance gap in Jordan with Yalla Finance: a sleek app empowering young adults with budgeting tools, referral rewards, and seamless spending control.
UX Workshops / Strategic Design / Secondary research / Surveys / Interviews / Data Synthesis / Presentations / Persona / Empathy Mapping / Card sorting /Information Architecture / Wire-framing
Banking
Feb ’23 - Sept ’23
Total Population of 11 Million and
42.2% of Jordanians are 14 or younger
31.4% are 15-29 years old
63% is Youth
63.65 %
35.01 %
1.20 %
0.15 %
High Financial Rate
Financial education added to curricula at 3,387 private, public schools.
Jordanian youth between the ages of 18 and 35 make up the largest Segment of social media users.
Discovery
Exploratory Research
Kicked off the project with deep user research, delving into Jordanian youth culture to uncover behavioral patterns and insights that fueled the app's design.
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Interviews and Surveys
Crafted insightful interview questions and surveys, transcribed interviews to capture user voices, and synthesised key findings to fuel informed design decisions. Additionally, I actively participated and interviews users, gaining firsthand understanding of their needs.
03
The MVP
We got the sign off for 200+ unique. From the revamp to the new features, I played a significant roles in creating multiple flows and gave my peers reviews on their flows.
In the new features, I owned the Budget buddy flow, Aha Onboarding, Neo bank and Fin-verse flows.
05
Youth
18 – 21 years
(7 persons)
Youth
22 – 25 years
(7 persons)
Educators
(1 person)
Bank Employees
(Customer Service, Product,
Digital Banking, Marketing)
(6 persons)
Create positive experiences
relevant to the youth and young adults.
The Challenge Reframed
Make the App Lovable at the first Swipe!
Bagged the RISE award for Engaging Experience Design Category
🙌🏻
The Kickoff
To align and create a common understanding towards project scope, I was part of planning the kick-off workshop. We collaborated to develop the workshop after completing individual tasks, using different points of view and creativity. This strategy demonstrated good coordination and resulted in a well-rounded kick-off event.
02
The Definition Workshop
I took part in planning the definition workshop to define design objectives, develop a comprehensive design brief and understand client’s vision.
UX Objective / Design Target / Persona / UX metrics / Empathy Map / Design Brief / Design Direction / Mood Board / Brainstorming / Concept Creation / Rapid Wire-framing / Rapid UX Audit
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